How Marketing Mavericks Grew from 0 to $1,200/month in 90 Days

Marketing Mavericks is a B2B marketing podcast helping marketers stay ahead of industry trends. With Podhood, they transformed their content strategy and built sustainable revenue.

Founded

March 15, 2023

Joined

October 1, 2025

Marketing Mavericks

The Challenge

Sarah Chen launched Marketing Mavericks in 2023 with a simple goal: help B2B marketers stay ahead of industry trends. Within a year, she had built a loyal audience of 8,500 subscribers. But despite the strong engagement, she was struggling to turn listeners into revenue.

"I was working 15+ hours per episode," Sarah explains. "Recording, editing, writing show notes, creating social posts, repurposing clips—it was a second full-time job. And I wasn't making any money from it."

The Turning Point

Sarah discovered Podhood after searching for ways to automate her content repurposing workflow. What caught her attention was the combination of AI-powered content creation and built-in monetization.

"I was skeptical at first," she admits. "I'd tried other AI tools and they never captured my voice. But Podhood's blog posts were actually good. Like, publish-with-minimal-edits good."

The Implementation

Sarah started with a simple workflow:

  • Upload each episode to Podhood after recording
  • Review AI-generated blog post and make minor tweaks
  • Schedule short-form clips across social platforms
  • Send newsletter summaries to her email list

The entire post-production process went from 15 hours to less than 2 hours per episode.

The Results

Within 90 days of using Podhood, Marketing Mavericks saw dramatic improvements:

  • Blog traffic: 0 → 5,000 monthly organic visitors
  • Time saved: 13+ hours per episode
  • Revenue: $0 → $1,200/month

The revenue came from a combination of memberships ($9/month tier) and one-time tips from listeners who appreciated the newly accessible show notes and resources.

SEO Breakthrough

The biggest surprise was the SEO impact. Sarah's podcast episodes now rank on Google for competitive marketing keywords.

"I have episodes ranking for 'B2B content marketing strategy' and 'marketing automation best practices.' These are terms I never would have ranked for without blog content. Now they drive hundreds of new listeners every month."

Advice for Other Podcasters

Asked what advice she would give to podcasters considering Podhood, Sarah is direct:

"Stop waiting until you have a huge audience to monetize. I wasted a year thinking I needed 10,000 downloads per episode to make money. The truth is, if you have engaged listeners—even a few hundred—you can start generating revenue today."

"And stop doing everything manually. The hours I spent on content repurposing could have been spent creating better episodes or engaging with my community. Let AI handle the busy work."

"I was spending 15 hours a week on content repurposing. Podhood cut that to zero. My blog now gets 5,000 monthly visitors—all organic. Best $29 I spend every month."

Sarah Chen

Sarah Chen

Host of Marketing Mavericks